How to Build Excitement and Anticipation: Learnings from Rihanna’s Super Bowl Social Media Strategy
The Super Bowl half-time show is one of the biggest stages in the world for any artist, and the anticipation of Rihanna’s is sure to o down in the history books! But it’s not just the concert itself that event professionals can learn from, it’s the way she has promoted it.
Here are some key takeaways that event professionals can use and implement into their event marketing:
- Strong and cohesive branding is key
Rihanna’s promotion for her half-time show included a consistent visual aesthetic across all of her promotional materials, including posters, videos, and social media posts. This helped to create a strong and recognizable brand identity for her concert. Event professionals can use this lesson by creating a strong and cohesive branding strategy for their own events. This can be done by developing a consistent visual identity and using it across all promotional materials, from posters to social media posts. This will help your event stand out and be easily recognizable to potential attendees.
- Utilize social media to build excitement and anticipation
Rihanna used platforms like Instagram and Twitter to share behind-the-scenes footage, sneak peeks, and exclusive content with her fans, which helped to build excitement and anticipation for the concert. Event professionals can use this lesson by using social media to create a sense of exclusivity and build excitement around their own events. This can be done by sharing behind-the-scenes footage, sneak peeks, and exclusive content with attendees. Additionally, event professionals can use social media to interact with attendees and build a sense of community around the event.
- Leverage partnerships and collaborations to amplify your message
Rihanna worked with brands like Pepsi and NFL to create exclusive content and experiences for fans, which helped to amplify her message and reach a wider audience. Event professionals can use this lesson by leveraging partnerships and collaborations to amplify their own message and reach a wider audience. This can be done by partnering with other brands or organizations to create exclusive content and experiences for attendees. Additionally, event professionals can use partnerships and collaborations to tap into new audiences and reach potential attendees who may not have heard about the event otherwise.
Overall, Rihanna’s Super Bowl half-time show promotion serves as a great example of how to effectively promote an event. By creating a strong and cohesive branding strategy, utilizing social media to build excitement and anticipation, and leveraging partnerships and collaborations to amplify your message, event professionals can effectively promote their own events and reach a wider audience.
