3 BIG Marketing Moves from 2023 to Inspire your next Event!

Looking for new ways to stay ahead of the curve as an event professional?

It’s time to drawing inspiration from ground breaking marketing moves from 2023!

In this article, we’ll explore three grandmaster marketing moves from 2023 that we, as event professionals, can steal to maximize impact and captivate audiences in the events you produce.

1. The Diary of a CEO: QR Code Magic

The Grandmaster Move:

Steven Bartlett, in his book “The Diary of a CEO, The 33 Laws for Business and Life” ingeniously used a QR code for readers to access the final law. Readers who scanned the QR code were taken to a form to register for his newsletter. This simple yet effective move showcased the power of blending traditional and digital channels.

Event Idea: QR Codes Everywhere

  • Implementation: Integrate QR codes into virtual event promotional goodie bags, signage, and promotional materials.
  • Objective: Drive downloads, increase subscriptions, and boost registrations.

By embracing QR codes, you not only bridge the physical-digital gap but also create a seamless experience for your attendees to engage with your event.

2. Fake Moss by Aldi UK: Creating Viral Moments

The Grandmaster Move:

Aldi UK made waves by hiring a “Kate Moss” lookalike during a Chanel fashion show, accompanied by fake paparazzi. This ingenious stunt created a viral moment, generating significant buzz around their brand.

Event Idea: The Power of Pretend

  • Implementation: Hire fake celebrities or paparazzi to create shareable, meme-worthy moments during your event.
  • Objective: Amplify social media reach and generate organic excitement.

By incorporating elements of surprise and entertainment, you can turn ordinary events into extraordinary experiences that attendees will remember and share.

3. Stanley Rebrand: Influencer-Led Transformation

The Grandmaster Move:

Stanley, a brand synonymous with tools, successfully rebranded by partnering with influencers for a makeover. This strategic move not only expanded their product range but also attracted a new and diverse demographic.

Event Idea: The Influencer Touch

  • Implementation: Collaborate with influencers to infuse fresh energy into your events.
  • Objective: Transform stale events, reach new audiences, and shift perceptions.

Incorporating influencer-led makeovers can breathe new life into your events, making them more appealing and relevant to a broader audience.

As event professionals, the key to success in planning events, lies in embracing innovation and adapting to the latest trends. By stealing these genius marketing moves from 2023, you can inject creativity, excitement, and modernity into your events. Whether it’s leveraging QR codes for seamless interactions, creating viral moments with fake celebs, or partnering with influencers for a transformative touch, these strategies will undoubtedly elevate your events and leave a lasting impression on your attendees.

Don’t just plan events; create experiences that resonate and inspire!

Stay ahead of the curve, and let the genius of marketing guide your event success!